J.V.Rochwani founded this business more than half a century ago. It was his vision and entrepreneurial spirit that made Azad a strong brand name in the Mithai business. His special emphasis on 'nothing but the best' ensured that the customer always found the same superior quality whenever he experienced any product of Azad Sweets..
Being the ideal son of Mr. J. V. Rochwani he followed his father’s steps into becoming a successful entrepreneur and carried the family name forward.
Kunal being a legacy to the rochwani family after completing his education. Decided to carry ahead the family tradition and aims to take the name to different horizons keeping up with our fast pace of 21st century.
Our vision is to make Azad a global brand, a brand recognizable for its uniqueness and quality in ethnic food market all around the world. In this perspective we consider our self as an innovative and a pioneer company, continuously offering unique products and interesting service concepts that others haven’t even dreamt of.
The core values of our organization which we consider the Spirit of Azad have not changed over the past half century. Those values and traditions which have made the brand Azad a market leader for the past 60 years are: